Every New Olympus piece tells a story rooted in ancient Greek mythology. Our design philosophy draws inspiration from the gods, heroes, and timeless principles that shaped Western civilization.
The Mythology Behind Our Brand
New Olympus is more than a clothing brand—it’s a celebration of Greek heritage and values. Each product line is named after powerful figures from Greek mythology:
ZEUS Collection – Strength & Leadership
The king of the gods represents authority and power. Our Zeus line features bold designs for those who lead with confidence and integrity.
ATHENA Collection – Wisdom & Strategy
Goddess of wisdom and warfare strategy, Athena inspires our sophisticated pieces for strategic thinkers and professionals.
HERMES Collection – Movement & Commerce
The messenger god represents speed, commerce, and innovation. Perfect for the modern entrepreneur constantly on the move.
APHRODITE Collection – Beauty & Confidence
The goddess of beauty and love inspires designs that celebrate self-confidence and inner radiance.
How Ancient Philosophy Shapes Modern Design
Greek mythology isn’t just about storytelling—it’s about values. Our designs embody:
Kalos Kagathos: External beauty reflecting internal goodness
Arete: Excellence in every stitch and material choice
Metis: Practical wisdom applied to functional fashion
Philoxenia: Hospitality and community spirit
From Olympus to Your Closet
Wearing New Olympus means carrying forward 2,500 years of cultural heritage. Each product connects you to the wisdom, strength, and beauty of ancient Greece while keeping you perfectly styled for today’s world.
Discover Your Mythological Connection
Which Greek god resonates with your spirit? Explore our collections and find the mythology that matches your personal philosophy and style.